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How does the moon cake box taste?

更新时间:2020/12/28

How to express the sense of taste in food packaging design is the main way for designers to express the sense of food taste. We know that people use their eyes to observe the world around them. The information observed by the eyes is fed back to the brain through the optic nerve, and the brain makes analysis and judgment, and stores the relevant information. This is a level of human perception of material. There is also the long-term survival and development of human generations


How to express the sense of taste in food packaging design


Color is the main way for designers to express the taste of food


We know that people use their eyes to observe the world around them. The information observed by the eyes is fed back to the brain through the optic nerve. The brain makes analysis and judgment, and stores the relevant information. This is a level of human perception of material. There is also the experience of analyzing and understanding the objective laws of things handed down from generation to generation in the long-term survival and development of mankind, which is another aspect of spirit and culture. It is through the interaction of material and spirit that human beings can correctly understand the world, transform the world and push things forward. The same is true of human's cognition of taste. We know food and its unique color through our eyes. Through the interaction of material and spirit, we have rich associations of color, and form some cognition with common regularity, including the discrimination and association of taste.


In addition to sweet, salty, sour, bitter and spicy taste, there are strong and weak differences. In order to show so much taste on the packaging and to correctly convey the taste information to consumers, designers should perform according to the above methods and rules of human understanding of things


Red fruits give people a sweet taste. Therefore, red is mainly used for packaging to convey sweet taste. Red also gives people warm, festive and revolutionary associations.


Therefore, in food, tobacco, wine on the application of red, but also festive, warm meaning. Yellow is associated with the freshly baked pastry, with an attractive fragrance. Therefore, in the performance of food flavor, use yellow.


Orange yellow is between red and yellow, its transmission of taste, such as orange, sweet and slightly sour. The performance of fresh, tender, crisp, sour taste and taste are generally green series of color to performance.


Interestingly, human food is rich and colorful, but in real life, there are few blue food for human consumption. Therefore, the main function of blue in food packaging design is to enhance the visual impact, more health and elegance. The famous Danish blue can cookie is an example.


As for the strength of taste, that is, the strength and lightness of taste, designers mainly rely on the strength and lightness of color. Examples are as follows: deep red and bright red are used to represent food with heavy sweetness, vermilion is used to represent food with moderate sweetness, orange red is used to represent food with light sweetness, etc.


There are also some special foods (such as coffee) that people use to express their taste directly.


To sum up, we can understand that color is the main way for designers to express food taste, but there are also some tastes that are not easy to express by color, such as bitter, salty, spicy and so on. With the help of special font design and atmosphere rendering design of packaging, designers should show these taste from the spiritual and cultural level, so that consumers can clearly identify with the taste information.


The expression of food taste is the product of human being's understanding of things and transformation of the world. With the rapid development of market economy and the rapid progress of science and technology, the expression methods of food taste will be more and more abundant.


Design "sense of taste" with Chinese characteristics


"Taste sense of product" should be a design that combines the visual effect and psychological effect of product design for consumers.


A food packaging, first of all to the consumer is the visual and psychological first feeling & mdash; & mdash; & mdash; sense of taste, its quality directly affects the product sales market. Undoubtedly, packaging is an art to sell goods to consumers and a bridge between goods and consumers. It turns the external and internal characteristics of food into a vivid design style, in order to stand out in the dazzling shelves and attract the attention of consumers.


The special taste and the special understanding of the value of goods reflect the designer's aesthetic tendency and show the designer's creativity in the form of processing. Packaging design can be described as the digestion agent of the first feeling brought by product packaging to consumers, and it is created by combining the characteristics of the commodity itself. Packaging design is actually an interactive process with customers. To attract consumers, it is necessary to make products with sense of taste! It is not a single design of art or pattern, but a composite subject based on marketing, consumer psychology, material technology, three-dimensional composition and plane composition. To make taste goods, we need to pay attention to the changes of market, retail terminal, consumption fashion and material technology. These changes bring new space to packaging design, combined with brand culture, the taste of goods out!


Packaging design is carried out in a limited picture, which is the limitation of space. At the same time, packaging is recognized by buyers in a short time, which is the limitation of time. This kind of space-time restriction requires that the packaging design should not be blindly comprehensive, everything, everything is nothing. Design must be "simple but not simple, simple but not monotonous". The key point is to compare and refine the relevant information of commodity, consumption and sales, so as to improve the taste and sales of products.


Everyone should have seen some Japanese packaging. Their designs generally give people a feeling of simplicity and simplicity. They are artistic and practical by using the essence of design and the essence of the product. They have one thing that we should learn from, that is to integrate the eastern and Western cultures to design. As a Chinese design should also have Chinese characteristics, it depends on how we use it flexibly. Learning is the road we must take now. Only in this way can we design the fashionable packaging products with Chinese characteristics!


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